Madhyamam is run by the Ideal Publications Trust, established in 1987, which aims at providing nonpartisan and value based journalistic service beyond considerations of profit and the demeaning compulsions of the market. Its policy emphasizes the need for the media to rise above sectarianism and market driven profiteering pressures that have beset the post Independence Indian journalism. It calls for lending voice to the voiceless majority in the society. Madhyamam set new trends in news content, advertisements, visuals and social commitment.

The growth of Madhyamam has been impressive. A mere two decades, it has grown into nine editions at Kochi, Thiruvananthapuram, Kannur, Malappuram, Kottayam, Trichur and Bangalore besides Kozhikode, and nine overseas editions for Gulf Madhyamam, at Bahrain, Dubai, Qatar, Kuwait, Oman and Saudi Arabia (4 editions). It is the largest circulated Asian Daily in the Gulf, and the first International Indian Daily.